Social subscription Snapchat+ is already faring better than Twitter Blue

Snapchat’s recent move into premium subscriptions has gained a bit of traction in its first weeks on the market. Though the social app maker just last week reported a disappointing second quarter with an earnings miss amid a weak advertising landscape, its...

Snapchat’s new ‘Director Mode’ will help anyone become a video creator

In its ongoing battle with TikTok, Snap announced today it’s launching a new feature called Director Mode, aimed at providing easier access to Snapchat’s native creative tools for publishing video on its platform, including to its short-form video feature...

Snap further invests in AR Shopping with dedicated in-app feature, new tools for retailers

At Snap’s Partner Summit on Thursday, the Snapchat maker announced a number of new initiatives focused on using its AR technology to aid with online shopping. Most notably, the company is introducing a new in-app destination within Snapchat called “Dress...

Snapchat? Trying to profit off of its TikTok clone? Say it ain’t so.

At Snap’s quarterly earnings call yesterday, CEO Evan Spiegel revealed that Snapchat is testing ads on Spotlight, its TikTok competitor. Though Spiegel hedged that this testing is limited, it affirms that short-form video is, of course, one of the ways the...

Snapchat is growing faster than Facebook and Twitter

Snap released its first quarter financial results for 2022 today, affirming that it’s growing faster than its fellow U.S.-based competitors Facebook (now Meta) and Twitter. Meta reported its first loss in daily active users (DAUs) last quarter, while...

Snapchat is growing faster than Facebook and Twitter

Snap released its first quarter financial results for 2022 today, affirming that it’s growing faster than its fellow U.S.-based competitors Facebook (now Meta) and Twitter. Meta reported its first loss in daily active users (DAUs) last quarter, while...