Study of Apple’s ATT impact highlights competition concerns

par | Avr 8, 2022 | ad targeting, Adtech, Advertising Tech, alibaba, Android, app tracking transparency, apple, apps, competition law, data protection law, Digital Markets Unit, Europe, european union, Facebook, GDPR, General Data Protection Regulation, Google, meta, privacy, Privacy Sandbox, tracking, umeng, United Kingdom

An interesting new study of 1,759 iOS apps before and after Apple implemented a major privacy feature last year which required developers to ask permission to track app users — aka App Tracking Transparency (ATT) — has found the measure has made tracking...