Comcast and Paramount’s streaming service SkyShowtime launches in the Nordics this month

Comcast’s Sky and Paramount announced the official launch date for SkyShowtime, a new European streaming service. It will initially launch in Denmark, Finland, Norway, and Sweden on September 20, 2022. The content lineup for the service includes a combination of...

Walmart+, the retailer’s Prime competitor, will add Paramount+ access as a new perk

Walmart is partnering with Paramount Global to offer its streaming service, Paramount+, to members of Walmart’s own free shipping program and Amazon Prime rival, Walmart+. The deal was confirmed by The Wall Street Journal on Monday afternoon, following news of...

Peacock confirms a test that rewards paid subscribers with $15 movie tickets or $7 rentals

In March, Peacock began testing a new and exclusive movie benefits program that would reward Premium and Premium Plus subscribers with either a free movie ticket via Fandango or an on-demand movie rental through Vudu every month. The NBCU-owned streaming service is...

Premium streaming subscriptions continue to increase despite Netflix’s downfall

If you’ve been following Netflix lately, then you’d know the streamer is on shaky ground at the moment. Antenna data reveals that Netflix saw 3.6 million subscription cancellations in the first quarter of 2022, over one million more than the company experienced in Q1...

Virtual product placement ads are coming to Amazon Prime Video and Peacock

Announced at this month’s NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production technique for inserting a brand into a TV show or movie scene. Amazon presented its new VPP tool,...

Peacock looks to original movies, a Lionsgate partnership, and new ad formats to compete on streaming

In today’s IAB Newfront presentation, Peacock announced its first step into original films, a deal with Lionsgate, next-day streaming of shows on Bravo, expansion of established franchises, among many other announcements like a new (and somewhat questionable) ad...