Meta says it will now pay creators for original content in Facebook Reels

Meta recently said it would prioritize original content in its algorithms. Now, it’s going to pay for it. To help fend off the TikTok threat, Meta announced this week it now dole additional bonuses to Reels creators who are publishing original content on...

Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts

Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years. But this time around, the company is faced with a group of media buyers who are worried about the future of...