Disney strikes a big adtech deal with The Trade Desk as Disney+ expands into ads

Disney struck an advertising agreement with The Trade Desk, making it possible for brands to target automated ads across Disney’s linear and streaming properties — Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic, and FX. The news comes in advance of...

Athleisure icon Ty Haney raises $9.8M in fresh funding for her blockchain rewards startup

Outdoor Voices founder Ty Haney made a name for herself by making sportswear the hottest trend among non-athletes. Now, the 33-year-old entrepreneur is betting she can bring together another underrated duo — consumer brands and crypto. Haney joined...

TikTok partners with Hootsuite, Sprinklr, Emplifi and more to make it easier for brands to reach users

TikTok is extending its Marketing Partner Program to add new content marketing partners, the company told TechCrunch. The expansion will allow marketers to manage their TikTok accounts without leaving their third-party content marketing platforms. The short-form video...

TikTok partners with Hootsuite, Sprinklr, Emplifi and more to make it easier for brands to reach users

TikTok is extending its Marketing Partner Program to add new content marketing partners, the company told TechCrunch. The expansion will allow marketers to manage their TikTok accounts without leaving their third-party content marketing platforms. The short-form video...

Disney+ promises a light ad load and zero commercials for preschoolers on new ad-supported tier

The Walt Disney Company announced two months ago that it would be offering an ad-supported tier. While questions remain about the plan, such as pricing and launch date, we now know that Disney+ is keeping the number of ads to a minimum. Today, The Wall Street Journal...