par Lauren Forristal | Juil 13, 2022 | Adtech, advertising technology, Greg Peters, Marketing, Media, Microsoft, Netflix, Streaming Media, TC
It looks like things are coming together for Netflix’s lower-priced ad-supported tier, reported to arrive later this year: Netflix just revealed today that it’s partnering with Microsoft as its “global advertising technology and sales partner” to... par Sarah Perez | Juin 8, 2022 | advertising technology, Amazon, analyst, apple, apple podcasts, Audiobooks.com, ceo, daniel ek, e-books, Google, head, joe rogan, machine learning, mass media, Media, Megaphone, podcast, Podcasting, scribd, Software, Spotify, Streaming Media, tiktok
In its second Investor Day, streaming service Spotify updated the financial community about its potential for further growth and monetization, despite the overall economic downturn impacting the tech sector. The company spent a good portion of its presentation... par Lauren Forristal | Mai 9, 2022 | advertising technology, apple, Interactive Advertising Bureau, Marketing, mass media, Media, online advertising, podcast, PWC, Spotify, targeted advertising, TC, United States
In the last year or so, the podcast advertising industry has turned a corner. According to the Interactive Advertising Bureau (IAB) and PwC’s 2021 U.S. Podcast Advertising Revenue Study, the next two years will see a significant spike in podcast ad revenue growth. In...
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