Bounty raises $4.7M to help everyday TikTokers make money from reviews

Bounty, an online service that helps TikTok creators monetize brand reviews and recommendations, announced today it closed on a $4.7 million seed round led by early-stage consumer tech VC firm M13. The new service, currently in beta, is designed for everyday TikTok...

Disney+ promises a light ad load and zero commercials for preschoolers on new ad-supported tier

The Walt Disney Company announced two months ago that it would be offering an ad-supported tier. While questions remain about the plan, such as pricing and launch date, we now know that Disney+ is keeping the number of ads to a minimum. Today, The Wall Street Journal...

Virtual product placement ads are coming to Amazon Prime Video and Peacock

Announced at this month’s NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production technique for inserting a brand into a TV show or movie scene. Amazon presented its new VPP tool,...

Meta says it will now pay creators for original content in Facebook Reels

Meta recently said it would prioritize original content in its algorithms. Now, it’s going to pay for it. To help fend off the TikTok threat, Meta announced this week it now dole additional bonuses to Reels creators who are publishing original content on...