Disney strikes a big adtech deal with The Trade Desk as Disney+ expands into ads

Disney struck an advertising agreement with The Trade Desk, making it possible for brands to target automated ads across Disney’s linear and streaming properties — Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic, and FX. The news comes in advance of...

TikTok introduces its first ad product to offer a revenue share with creators

TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok. Ahead of its NewFronts presentation to advertisers scheduled for this afternoon, TikTok announced...